Tania Villegas

Director Research & Insights at Cavendish Farms

Tania Villegas has a diverse work experience spanning over 25 years. Tania most recently worked at Cavendish Farms as the Director of Research & Insights. Prior to that, they held the position of Director of Sales Effectiveness Practice Area at Nielsen. Tania also worked at The Coca-Cola Company, where they held various roles including Sr. Channel & Commercial Insights Manager, Sr. Knowledge & Insights Manager, Shopper Insights Manager Large Stores, and Integrated Marketing Science Manager. Tania started their career at The Nielsen Company as a Market Analyst and later held positions as Executive Analyst, Account Executive, and Business Manager. Tania also has experience working at Visa as a Business Development Manager and Product Manager. Tania began their career at Publicar - Publicidad y Soluciones Multimedia S.A as a Product Manager. Throughout their career, Tania has demonstrated expertise in research, insights, sales effectiveness, channel management, and marketing.

Tania Villegas has an extensive education history. Tania earned a Certificate in E-Business Management from the University of Toronto, where they studied from 2001 to 2006. Prior to that, they pursued an English degree with a focus on Second Language Learning at the University of Delaware in 1997. Tania also holds a Bachelor of Science degree in Industrial Engineering from Pontificia Universidad Javeriana, which they completed between 1990 and 1995.

In addition to their degrees, Tania has obtained several certifications. In 2022, they received a certification in Leadership Excellence from J.D. Irving, Limited. In 2021, they completed the Business Design Thinking: From Insight to Innovation certification program offered by Emeritus. Tania also acquired certifications in Digital Marketing (2019) and Social Media Marketing Foundations (2020) from LinkedIn. Furthermore, they participated in the Coca-Cola LEAP 2.0 Harvard Program offered by Harvard Business Publishing in 2019.

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