Anurita Singh

Brand Manager at CavinKare Pvt. Ltd.

Anurita Singh has a diverse work experience in brand management and marketing. Anurita started their career at Aajeevika Bureau as an intern, where they conducted research on measuring the impact of vocational training programs. Anurita then interned at Tech Mahindra Foundation, where they focused on market research and designing marketing campaigns for vocational training programs. Anurita also worked as a winter intern at Grofers, where they developed a go-to-market strategy for their private label brand. Anurita later joined Grofers as a brand manager, responsible for new product development and launch, product marketing, and innovation. Currently, Anurita is a brand manager at CavinKare, where they oversee the brand management of their iconic brands on e-commerce channels and is responsible for NPD planning, development, and scale-up.

Anurita Singh completed their high school education at St. Mary's convent sr. sec. school in Ajmer in an unspecified year. After that, they attended Rajasthan Technical University in Kota from 2011 to 2015, where they earned a Bachelor of Technology (Hons.) degree in Electronics and Communications Engineering. Later, in the years 2017 to 2019, Anurita pursued a Post Graduate Diploma in Rural Management at the Institute of Rural Management Anand (IRMA).

Links

Timeline

  • Brand Manager

    June, 2023 - present

  • E Commerce Marketing Manager

    September, 2021

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