Alexandra Pledge is an experienced digital marketing professional currently serving as a PPC Manager at CAVU since October 2024. Previously, Alexandra held the role of Paid Search Manager at Superdry from September 2023 to September 2024 and served as Paid Media Manager at MuscleFood from January 2022 to September 2023. An extensive career in paid search began at PrettyLittleThing.com, where Alexandra progressed from Digital Marketing Assistant to PPC Executive, Senior PPC Executive, and Assistant Paid Search Manager over a period from April 2016 to January 2022. Earlier experiences include a Marketing Assistant position at Anari Ltd and a Market Research Analyst role at Hot House student consultancy. Alexandra also engaged in volunteer work with Impact Marketing UK and Smurfit Kappa. Academic qualifications include a BA in Marketing from the University of Northampton, completed between 2012 and 2015, and prior education at Lincoln College and Sir William Robertson High School.