CBL Group
Shashini Jayathilake has accumulated diverse experience in brand management and market research. Currently serving as a Brand Executive at Ceylon Biscuits Limited since August 2021, Shashini previously held the position of Management Trainee at the same company. Prior to this role, Shashini worked as a Research Executive at Kantar from August 2019 to August 2021, where responsibilities included servicing clients such as Nestle Lanka PLC and Hemas Holdings PLC, moderating qualitative discussions, and generating consumer insights. Shashini's career also includes an internship with Nestlé as a MILO Brand Intern, focusing on promotional activities and social media engagement. Shashini holds a Bachelor of Commerce degree from the University of Kelaniya Sri Lanka and a Diploma in Marketing Management from the same institution.
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CBL Group
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CBL Group is a Sri Lankan conglomerate specializing in the food industry. Most of the products today enjoy the coveted position of being market leader in their respective category in Sri Lanka. Ceylon Biscuits was founded in 1968 to manufacture high-protein biscuits to supplement mid-day meals for school children under a joint programme of Care Organization, USA, and the Sri Lankan Government. In the mid eighties the company ventured aggressively into commercial operations and recorded one of the highest growth rates in any industry in Sri Lanka. The success story was the company’s dedication to high quality standards, constant innovation of the product line, aggressive marketing and high focus on research and development.