Lauren McCadney

Lauren McCadney serves as Vice President of Performance Marketing at CDW, where contributions have spanned roles including Vice President of Marketing Delivery and Director of Digital Engagement and Social Media. With a focus on social media strategy and digital innovation, Lauren has led impactful programs that directly contribute to revenue. Additionally, Lauren holds board positions at LYC Pledge and AMA Chicago, while also having served as a visiting professor at the University of Texas at Austin, where coursework emphasized data analysis and insight generation. Previous experience at SBC involved significant roles in sales, customer analytics, and targeted marketing, establishing foundations for new business lines and CRM initiatives. Lauren holds an MBA from Northwestern University's Kellogg School of Management and a BBA from Howard University.