Genalyn Hernandez Cruz

Genalyn Hernandez Cruz is an experienced professional in the financial and operational management sectors, currently serving as the Head of Digital Channels at Cebuana Lhuillier Rural Bank since April 2022. In this role, Genalyn is responsible for delivering innovative financial digital products and managing the product lifecycle. Previously, Genalyn held senior positions at Accretio Holdings, including Head of Business Operations and Head of IT and Operations, where responsibilities encompassed business development, customer support, and operational efficiency. Genalyn's career also includes roles such as Call Center Supervisor at Contrack, Materials Manager at Burkina Manganese, and Project Manager at Al Furat Village Company, showcasing a diverse skill set in management and strategic operations. Genalyn's academic background includes a Bachelor of Arts in Communication Arts from Miriam College.