Cebuana Lhuillier Bank
Genalyn Hernandez Cruz is an experienced professional in the financial and operational management sectors, currently serving as the Head of Digital Channels at Cebuana Lhuillier Rural Bank since April 2022. In this role, Genalyn is responsible for delivering innovative financial digital products and managing the product lifecycle. Previously, Genalyn held senior positions at Accretio Holdings, including Head of Business Operations and Head of IT and Operations, where responsibilities encompassed business development, customer support, and operational efficiency. Genalyn's career also includes roles such as Call Center Supervisor at Contrack, Materials Manager at Burkina Manganese, and Project Manager at Al Furat Village Company, showcasing a diverse skill set in management and strategic operations. Genalyn's academic background includes a Bachelor of Arts in Communication Arts from Miriam College.
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Cebuana Lhuillier Bank
Cebuana Lhuillier Rural Bank (CLRB) was established in June 1998 as the banking arm of PJ Lhuillier, Inc. Regulated by the Bangko Sentral ng Pilipinas, the Bank continues to serve the underserved Filipinos through its affordable and accessible banking transactions. The Bank offers products, from savings, which cater to micro, small, and medium clients to loans which provide clients an array of facilities that they can apply to. A variety of other services offered are bills payment, load top-up, and money transfer. Geared towards financial inclusion, CLRB has already established five (5) branches in the Philippines, with plans of increasing its footprint nationwide. The Bank is now widening its reach through its cash agent Cebuana Lhuillier with 2,500 branches and 20,000 partner outlets to make way for greater connectivity and accessibility. The Bank is poised to achieving an ecosystem that empowers Filipino towards an affordable banking lifestyle. CLRB plans to overcome barriers to saving by educating, encouraging, and providing banking access to more of the unbanked and underbanked segment.