Akbar R.

Akbar R. is a seasoned marketing executive with extensive experience in digital strategy and analytics across various industries. Currently serving as the Executive Director of Digital Channel Strategy at Cedars-Sinai since April 2025, Akbar previously held the position of SVP and Head of Digital Growth at U.S. Bank, where responsibilities included leading marketing mix measurement initiatives and optimizing owned channels. With a background that includes roles at VDart Inc., Atlanticus, SunTrust, HSBC, and ValiMation, Akbar has demonstrated expertise in brand and digital strategy, customer acquisition, and integrated marketing. Educational qualifications include an MBA in Global Management from Thunderbird School of Global Management and a Master’s in Industrial Engineering from Virginia Tech. An early foundation in mechanical engineering was established at Osmania University.