Rich Alvarado

Rich Alvarado currently serves as the Chief Sales Officer at CEI, a technology company specializing in diverse service offerings, since May 2023. Prior to this, Rich held multiple leadership roles at Softchoice, including Director of Specialty Sales and Complex Solutions for North America, where responsibilities encompassed managing specialty sales teams for various technology solutions. Rich's extensive experience also includes roles at Insight, Forsythe Solutions Group, Pioneer Standard Enterprise Solutions Group/Agilysys, and various positions in sales and business development, including direct contributions in Data Center solutions and IBM sales. Rich began a career in sales with positions at Teletrac, Canon, and Fitness Warehouse, demonstrating a consistent record of achieving sales targets and contributing to organizational growth. Rich earned a BS degree from Illinois State University in 1993.