Arivananthan Sasitaran

Arivananthan Sasitaran is an accomplished professional with extensive experience in customer service and project management across various industries. Currently serving as the Director and Head of Customer Service at Principal Asset Management Berhad since August 2020, Arivananthan focuses on enhancing culture, processes, and performance efficiencies while leading a multi-channel customer service team. Prior experience at Celcom Axiata Berhad includes roles such as Head of Project Delivery, where Arivananthan directed the full cycle implementation of critical projects, and Head of Touchpoint Operations, responsible for digital transformation initiatives. Arivananthan's earlier position as Marketing Manager involved managing product and service development. Additionally, Arivananthan held the role of Senior Operations Manager at VADS Berhad, overseeing a large team in service delivery operations. Arivananthan holds a Diploma in Computer Engineering from Informatics College.