Brenda Yap

Brenda Yap currently serves as the Head of Unit for Consumer GTM at CelcomDigi since April 2023. Prior experience includes significant roles at Digi Telecommunications, where Brenda held positions such as Commercial GTM Lead and Associate Principal in Agile Marketing, focusing on go-to-market strategies, campaign management, and digital marketing for various consumer segments. Prior to Digi, Brenda worked at Xaxis as Manager of Supply Operations, overseeing media inventory management, and at MediaCom, managing digital teams and executing campaigns across diverse industries. Brenda began the career at UM Worldwide as a Media Planner, gaining experience in integrated media strategies. Brenda holds a Bachelor's Degree in Communication, Public Relations, and Media Studies from Murdoch University.