Franziska Vellmer

Franziska Vellmer is currently the Global Client Insight Project Manager at CELINE, a position held since November 2022. Prior to this role, Franziska served as a Data Analyst at L'Oréal from January 2019 to October 2022, where responsibilities included Agile Project Management as a Product Owner for data warehousing, developing KPI-oriented Power BI dashboards, and analyzing the luxury beauty market. Earlier experience includes a role as Assistant Customer Success at InfluencerDB, focusing on data-driven analysis of Instagram campaigns, and a position as User Research Working Student at eSailors IT Solutions GmbH, where Franziska handled data analysis and usability testing. Franziska holds a Master of Science in Marketing from the University of Münster and a Bachelor of Science in Business Administration from the University of Hamburg.