Gregory Mur is a seasoned executive with extensive experience in the beauty and cosmetics industry. Currently serving as Chief Commercial Officer at Cellap Laboratoire S.A. since May 2022, Gregory has a proven track record in strategic commercial leadership, having previously founded MyGrowthFactory, where work focuses on comprehensive commercial strategies for various clients including prominent companies like Johnson & Johnson and RedBull. Additional roles include advising at blufolio AG, leading global sales and trade marketing at Coty, and driving business transformation at Procter & Gamble. Gregory's educational background includes an Executive MBA from Business School Lausanne, a certificate in Blockchain Technology from INSEAD, and a program in Leading Digital Business Transformation from IMD. Key areas of expertise encompass brand strategy, market entry, operational excellence, and collaboration within the global beauty sector.
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