George Hillenbrand

George Hillenbrand currently holds the position of Director Field Sales Florida at CELSIUS Holdings, Inc., overseeing market development across the Eastern US and managing relationships with suppliers to meet strategic goals. Prior experience includes roles such as Regional Sales Manager at BioSteel, where George facilitated product launches in Florida, and Sales Manager for the Pep Energy Portfolio at PepsiCo, focusing on distribution and sales in multiple states. George's career began at Rockstar Energy Drink as Area Manager, where successful management of sales teams was established in the Southeast market. Additionally, experience as Facilities Manager at Radisson involved overseeing maintenance, budgeting, and project management.