Beatriz Vázquez Diéguez

Beatriz Vázquez Diéguez is an accomplished marketing professional with extensive experience in content and digital marketing. Currently serving as Content Marketing Specialist for CEMEX, Beatriz leads a team to develop and execute content strategies that enhance audience engagement. Previous roles include Digital Marketing Projects Manager in Spain at CEMEX, where responsibilities encompassed lead generation, SEO, PPC, and customer retention through marketing automation. As Digital Marketing Manager at Foodbox.oficial, Beatriz spearheaded social media strategies and managed CRM initiatives. Additional experience includes consulting for DIA España and a decade-long tenure at TPI as Managing Editor and Digital Content Manager. Beatriz holds a Master's in Internet Business from ISDI, an Executive MBA from EAE Business School, a Licenciatura in Journalism, and a Master's in Global Communication Strategies from Universidad Complutense de Madrid.