Maria Victoria Lara

Maria Victoria Lara is a seasoned branding advisor currently with CEMEX since August 2022. With extensive experience in brand management, Maria excelled as a Senior Brand Manager at Pernod Ricard from September 2014 to July 2022, overseeing a portfolio of 12 diverse brands and successfully implementing long-term marketing strategies that exceeded market share goals. Previous roles include Sr. Account Executive for Cinépolis, where Maria improved operational effectiveness and managed impactful corporate social responsibility programs, and Marketing Specialist at Hotel Best Western Royal Courts, achieving significant client retention and occupancy rates. Early career experience at Kellogg Company included various brand management roles that contributed to successful product introductions and promotional strategies. Maria holds a Master’s in Integrated Marketing from New York University and a Bachelor’s in Marketing from Tecnológico de Monterrey.