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Grace Azcarate

Director, Demand Generation at Cendyn

Grace Azcarate has a diverse work experience in marketing, with a focus on digital marketing and demand generation. Grace started their career as a Marketing Executive at Coussins Associates in 2015, where they gained experience in marketing operations. Later that year, they joined Amadeus IT Group as a WEMEA Regional Marketing, Internal Communications & Events Work Experience, where they further developed their skills in marketing and event management. In 2016, Grace joined Capital & Regional as a Digital Marketing Executive, where they expanded their knowledge in digital marketing strategies. Grace then moved to Colliers International in 2018, where they served as a Digital Marketing Manager for the EMEA & UK region. In this role, they successfully implemented digital marketing campaigns. Grace's most recent role is at Cendyn as a Marketing Manager for the EMEA & APAC region. From April 2022, they have been working as a Director of Demand Generation, where they focus on driving customer acquisition and revenue growth through strategic marketing initiatives.

Grace Azcarate has a Master of Business Administration (MBA) degree from Universidad Pontificia Comillas, which they obtained from 2013 to 2015. Before that, they earned a Bachelor of Applied Science (B.A.Sc.) degree in International Business/Legal Studies from the University at Buffalo from 2010 to 2013. Additionally, they participated in the Global Business Program at SIMGE (SIM Global Education) in 2012.

In terms of additional certifications, Grace has obtained multiple certifications from LinkedIn, including LinkedIn Certified Marketing Insider, LinkedIn Content and Creative Design, LinkedIn Marketing Solutions Fundamentals, and LinkedIn Marketing Strategy, all in July 2023. Grace also has a certification in The Account-Based Strategy Certification: Fundamentals from Terminus obtained in March 2023 and a certification in Product Marketing Foundations from LinkedIn obtained in February 2023.

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