Lori Erickson Keane

Lori Erickson Keane is an accomplished marketing and communications professional with extensive experience in the healthcare and banking sectors. Currently serving as the Director of Marketing and Communications at Centene Corporation since September 2019, Lori leads a team focused on marketing and communications for the North Carolina health plan within a Fortune 25 organization. Prior to this role, Lori held multiple leadership positions at BlueCross BlueShield of Western New York from August 2008 to August 2019, where responsibilities included overseeing branding, digital experience, and market research. Lori's career also includes a Vice President position at HSBC, where strategic market planning was conducted for a major bank, and an Assistant Vice President role at First Niagara Bank, where successful marketing campaigns were developed. Lori holds a BA in Mass Communication with a secondary concentration in Marketing from St. Bonaventure University and additional education from the University at Buffalo.