Tamara Matthews Jakes

Tamara Matthews Jakes MBA is an accomplished professional with extensive experience in sales, marketing, and revenue management within the wine and spirits industry. Currently serving as the Director of Sales and Category Management for Wine Rack Canada and the National Director of Sales for RJS Craft Winemaking as part of Arterra Wines Canada, Tamara has also held key marketing roles, including Director of Marketing for Wine Rack and Director of Revenue Management at Arterra. Prior experience includes significant positions at Constellation Brands and the Liquor Control Board of Ontario, where responsibilities encompassed category management and strategic planning. Tamara's academic background includes dual MBAs from the Graduate School of Business at the University of Cape Town and a BA in Biology and Psychology from Wilfrid Laurier University.