Ali Baqir Al Lawati is an experienced professional in business relations and customer support, currently serving as an Associate at Mala'a since November 2020. Responsibilities include onboarding banking and telecom sectors, developing a CRM application that significantly improved customer registration efficiency, and implementing operational workflows using MS Teams. Ali effectively communicates with both B2B and B2C customers, achieving 100% ticket resolution. Previously, Ali held roles at the Central Bank of Oman as an Associate in customer support, at the National Bank of Oman as a Relationship Manager, and at Como Facilities Management as a General Accountant. Ali's academic background includes a Bachelor’s degree in Accounting and Finance from the University of Bradford and the College of Banking and Financial Studies, obtained from 2014 to 2017.