Marketing and Brand Management

The Marketing and Brand Management team at Central Retail spearheads the development and execution of integrated marketing strategies to enhance brand visibility and drive consumer engagement across multiple retail formats. This team works collaboratively to optimize digital marketing initiatives, manage brand portfolios, and implement omnichannel merchandising strategies, ensuring a cohesive brand experience that resonates with customers both in Thailand and internationally. Additionally, they focus on leveraging customer insights to enhance brand communication and build long-lasting relationships with consumers.