Sara Lou-Ann Jones

Sara Lou-Ann Jones, Centre of Excellence Founder and CEO

Sara Lou-Ann Jones is a distinguished figure in the field of neurolinguistics, a skilled therapist, trainer, and the Founder and CEO of Centre of Excellence, a global hub for online training courses spanning diverse disciplines.

In 2016, Sara identified the burgeoning potential of online education. While expecting her son Luca, she worked as a neurolinguistic programming trainer. It was during this time that she yearned for the flexibility of remote work to harmonize her professional life with her family. This ignited her strategic decision to harness her expertise and knowledge, culminating in the creation of an innovative online neurolinguistic programming course.

Sara's endeavour to introduce an educational product of its kind on daily deals websites resulted in an unprecedented sales surge. Following this success, she embarked on a journey to collaborate with experts across various domains, effectively diversifying the platform to encompass a staggering 1,000 courses, encompassing personal development, holistic health and wellness, history, business, and languages. Presently, the platform proudly boasts a community of over 1.6 million customers spanning 150 countries worldwide.

"The secret ingredients were self-belief and, most importantly, taking action," affirms Sara. "We've leveraged social media to foster a thriving community, with over a million dedicated fans on Facebook."

This thriving community isn't limited to just the younger generation. The Centre of Excellence courses play a pivotal role in keeping older individuals mentally engaged, contributing to the prevention of degenerative diseases such as dementia.

Sara's commitment extends beyond education; as a mother of four, she has made it a priority to offer free courses to children in hospitals and families escaping domestic violence. She is also a staunch advocate for online bullying prevention, boasting the honor of winning nine International Business Awards.