Frederic van Roie

Frederic Van Roie, MS, is an accomplished sales leader with extensive experience in the grocery and consumer goods industries. Currently serving as Director of Sales & Grocery Industry SME at Bamboo Rose since July 2024 and as Director of Sales at Centric Software since June 2021, Frederic specializes in supporting retailers and manufacturers to enhance their approaches to innovation, product development, and compliance. Previous roles include Director of Sales & Grocery SME at Bamboo Rose, VP of Business Development at Ashbury Labeling, and Senior Director of Retail Sales at NeoGrid North America. Frederic has a proven track record of driving significant revenue growth and forging key partnerships with major retailers. Frederic holds a Master of Science in Marketing from Saint Joseph's University and a Bachelor of Science from Cornell University.