Marketing Coordinator - Residential Marketing

Who We Are

Centurion Asset Management Inc. is a recognized leader in the Investment and Property Management industries.  Providing quality investments and housing for all its clients, our experienced team comprised of more than 350 Employees is a core component of Centurion’s success since 2003.  Centurion Apartment Real Estate Investment Trust (“REIT”) owns more than 22,000 multi-family apartment units and student housing beds across 46 cities in Canada and the United States. Since day one, our goal has been to provide Residents and their families with clean, safe, and comfortable homes.  The REIT provides investors an opportunity to invest in a diversified portfolio of rental apartments and student housing properties, as well as mortgage and equity investments in property developments, across Canada and the United States and participate in the profits derived from them. 

Our Mission

Our mission is to be sought after as a leading-edge, reputable, multi-disciplinary alternative asset manager; to capitalize on opportunities in new and interesting investment strategies that meet our mission to Investors; and to embrace change, experimentation, innovation and learning from failure to make continual improvements that drive our success and keep us ahead of our competitors.

Our Values

Our core values can be summarized by the acronym RISE: Respect for our Investors, our Residents, Co-workers, Partners and Communities; Integrity in everything we do, demonstrating sincerity, honesty and the will to do it right; Simplicity free of pretension and hassle, full of value and common sense; and Excellence in offering all our Clients and Partners exceptional products and services quality, as well as providing our Employees with an excellent workplace.

Why Employees Want to Work with Us

We provide an inclusive environment where all employees are valued and supported. Over the years, we developed a work culture where the potential of every employee is maximized, and everyone has equal opportunities for growth. We offer numerous employee perks, including: Competitive Total Rewards Packages; Comprehensive Benefits Plan including Medical, Dental, and Vision Care; Flexible Work Week Schedules; Vacation Policy based on Length of Service; Summer and Holiday Hours Programs; Centurion Learning Academy; Opportunities for Growth; Education Reimbursement Policy; Mentoring Program; Employee Referral Program; Ergonomic Workstations Equipped with Standing Desks; Discounted Gym Membership; Company-wide Internal Communication Platforms; Employee Volunteer Opportunities; Quarterly Townhall Meetings and Social Gatherings; Employee Innovation Program; and Corporate Discount Card.

Overview

Reporting to the Manager of Residential Marketing, the Coordinator, Residential Marketing is responsible for the professional development and implementation of all marketing activities for Centurion Property Associates Inc.

The Coordinator, Residential Marketing is accountable for the successful management of all residential marketing resources, contracts, tools and supplies for Centurion entities according to established standards and within established budgets.

Responsibilities

Relationship Development

Develop and foster positive relationships with internal and external stakeholders, acting as a liaison between Centurion and its partners and suppliers. Ensure that a high level of client satisfaction is achieved through consistent attention to Centurion's Vision, Mission and Values.

Brand Management

Assist with the enhancement of property brand identity by ensuring consistency from one property to the next through the implementation of uniforms and name tags. Ensure brand guides are adhered to and rolled out across all properties to keep the properties cohesive and consistent. 

Ongoing Operations

Oversee the day-to-day residential marketing needs. Develop and distribute e-blasts, newsletters, and blogs. Update the residential marketing materials including, but not limited to, print brochures, flyers, banners, posters, postcards and signage. Request and gather multiple quotes from Vendors for all related marketing purposes. Ensure that all materials are on time, within budget and in line with all brand guidelines. Work closely with the managers in each region to get a better understanding of their unique marketing needs, incorporating these to define a formal program that can be rolled out portfolio wide. This program should incorporate templated resident communications, posters, social media posts, resident events and brand guidelines to ensure that residents everywhere receive a consistent experience regardless of location. Develop a full-cycle events programming calendar for the student housing business, assisting with the coordination and implementation of these events. For all new building acquisitions, work closely with the operations team to ensure promotional materials are ordered in advance, assisting with the coordination and implementation of grand opening events. Coordinate signage for new buildings, in accordance with Centurion’s existing brand guidelines, ensuring that the buildings are fully branded in advance of opening. Develop and maintain Centurion’s signage book. Develop content for lobby screens, student housing collateral as well as social media. Coordinate property photography and videography, ensuring the quality of images are in line with styling guidelines and shot objectives.

Strategic Initiatives

Assist with the creation of a formal experience program for all residences that supports engagement and retention, creating an overall sense of community for all. Support the resident experience program including creating welcome packages and supporting all resident activities such as, game nights, contests, charity drives, movie screenings and all other community social engagement programming. Work closely with the operations team to create and implement resident surveys, analyzing results to determine average customer satisfaction scores in each region. Support CSAT and NPS programs. Monitor and respond to Google Reviews, providing reports and insights to Management on a regular basis. Assist with the creation and management of a Google review campaigns, responsible for creating Google review campaigns. Build and Maintain Google My Business pages for each property location. Conduct Google My Business Reports, identifying common themes and raising opportunities for improvement to appropriate managers within the operations team. Complete other projects as assigned.

Industry and Product Knowledge

Maintain a constant awareness of the competitive environment for similar companies, conducting extensive research to obtain a full understanding of our competitive market position. This includes staying up to date with what our competitors are doing in terms of resident events and community involvement. Ensure that the Vice President of Marketing and other department leads are provided with the most current, favorable view of Centurion Property Associates Inc. | The MARQ Student Residences and its competitive value and proposition.

Requirements

• Bachelor’s degree preferred;

• Minimum 2 years’ experience in marketing and advertising, preferably within the property advertising, securities and/or REIT industries;

• Self-starter; highly motivated and able to take the initiative required to achieve set goals and objectives;

• Strong project management skills, able to oversee a task from start to finish with little guidance and supervision;

• Detail-oriented, able to resolve problems using relevant information, thinking and practical judgement;

• Ability to work effectively under pressure and meet tight deadlines;

• Excellent organizational skills, with a strong ability to multi-task and manage multiple projects at once;

• Exceptional oral and written communication skills with the ability to present ideas effectively to both individuals and groups;

• Excellent command of MS Office products: Word, Power Point, Excel;

Centurion Asset Management Inc. | Centurion Property Associates Inc. is an inclusive and equal opportunity Employer. If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.  This posting is for an existing job vacancy.