Kenza ROTHE is a skilled product owner with extensive experience in digital marketing and project management. Currently employed at Century 21 France since March 2022, Kenza manages CRM projects using agile methodologies, focusing on requirements analysis, user story development, and marketing automation utilizing Oracle's Eloqua. Previous roles include serving as a digital project manager at Wunderman Thompson, where Kenza led lead generation efforts for Microsoft Azure, and as a digital marketing project manager at Manpower France, overseeing talent acquisition campaigns. Kenza's background also includes international marketing studies at Groupe Rocher and a product marketing position at Importations Manon Boutin Inc. Kenza holds a Master's degree in Digital Marketing from EDC Paris Business School and has participated in international exchange programs in marketing at McGill University and ESG UQAM.