MC

Mark Cheng

Head Of Modern Trade - Vismin at Century Pacific Food

Mark Cheng, CPA, currently serves as the Head of Modern Trade - VisMin at Century Pacific Food, Inc. since March 2022, where significant contributions include achieving an 8% volume growth and a 17% value growth in 2022, despite market challenges. Cheng also grew the coconut milk business to a 90% market share in the region and pioneered the frozen meats business, including plant-based options. Prior to that, at Dragon Edge Group, leadership responsibilities spanned roles in sales and marketing, focusing on revenue and market share growth. Cheng’s extensive experience also includes various positions at Nestlé, where contributions to regional sales strategy, operations, and category development were notable. Early career included roles at Procter & Gamble and SGV & Co., specializing in financial planning and auditing. Mark Cheng holds a Bachelor’s Degree in Applied Economics and Accountancy from De La Salle University.

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