Bárbara Rodriguez Garrido

Bárbara Rodriguez Garrido has a diverse work experience in communications and marketing roles. Bárbara is currently the Head of Communications at Cepsa Química since August 2021. Prior to that, they worked as a Consultant at B-Comunicación from September 2016 to August 2021. Bárbara also held the position of Communications Director at Grupo Cortefiel from July 2007 to September 2016. Bárbara started their career at HSBC as a Marketing & Communications Manager from 1999 to 2007 and worked as an Account Executive at Ogilvy Public Relations from 1997 to 1998.

Bárbara Rodriguez Garrido's education history includes a Bachelor's degree in Business Administration from EU Business School in 1995. Bárbara later completed a Masters Degree in Marketing and Sales from IE Business School in 2002. In 2015, they attended the University of Navarra for the PADEM - Advanced Retail Programme for Executives and the AMERICAN FASHION SYSTEM PROGRAM - SEDE IESE N.Y. In 2018, they completed courses in Digital Marketing, Social Media, and Analytics from IE Business School and E-commerce from thePower to become an E-commerce expert.