Samy Cheddadi

Samy Cheddadi currently serves as the Chief Brand Officer at Cercle, leading global brand strategy and innovative 360 campaigns since February 2025. Prior to this role, Samy held the position of Chief Marketing Officer at AMI PARIS from July 2019 to February 2025, overseeing comprehensive communications and marketing strategies across various channels and managing a team of 55. Samy’s experience also includes significant roles at L'Oréal, where contributions spanned global communications and innovative events for L’Oréal Paris and Saint Laurent Beauté from May 2012 to June 2019. Samy developed expertise in digital marketing, brand partnerships, and audience engagement, demonstrating a strong ability to drive brand performance and enhance market presence. Educational qualifications include a Master’s degree in Marketing & Communications from NEOMA Business School and participation in an MBA exchange program at Xavier Institute of Management.