Kennardi Dewanto

Content Strategy Lead at Cermati

Kennardi Dewanto's work experience includes positions at two different companies.

At cermati.com, Kennardi started as a Product Marketing Analyst in April 2016 and worked until January 2017. In this role, they assisted the product team with management and updates, analyzed content gaps and misinformation related to financial products, and helped solve data-related problems.

After a brief break, Kennardi returned to cermati.com in January 2017 as a Digital Marketing Analyst and worked until March 2020. Kennardi'sresponsibilities included planning and delivering SEO and ASO efforts, assisting in increasing awareness of Cermati and its affiliates through non-paid organic channels, and analyzing customer touch points to maximize commercial opportunities.

In March 2020, Kennardi was promoted to become the Search Engine Optimization Team Lead at cermati.com. Kennardi was responsible for planning, developing, and implementing the company's SEO strategy to increase organic website traffic. Kennardi monitored and maintained various key performance indicators related to search optimization, performed keyword research to optimize existing content and uncover new opportunities, and participated in coordinating SEO projects with business objectives.

Most recently, Kennardi became the Content Strategy Lead at cermati.com in March 2022. Kennardi'scurrent role involves planning, developing, and implementing content strategies to increase website organic traffic and engagements. Kennardi focuses on implementing SEO knowledge for content optimization, driving inbound traffic to the brand website. In addition, they supervise the SEO team on project development, timelines, and results.

Before joining cermati.com, Kennardi worked as an Assistant Lecturer at the Kwik Kian Gie School of Business from June 2014 to November 2015.

Kennardi Dewanto attended the Kwik Kian Gie School of Business from 2011 to 2015, where they obtained a Gelar Sarjana degree in Manajemen Sistem Informasi.

Links


Org chart

Timeline

  • Content Strategy Lead

    March, 2022 - present

  • Search Engine Optimization Team Lead

    March, 2020

  • Digital Marketing Analyst

    January, 2017

  • Product Marketing Analyst

    April, 2016