Jericho Li

Director, Business Development & Marketing - East Asia at Certified Angus Beef LLC

Jericho Li has a diverse work experience spanning various industries and roles. Jericho currently works at Certified Angus Beef LLC as the Director of Business Development & Marketing for East Asia. Prior to this, they were the Account Marketing Manager for Asia at the same company. Jericho also worked as a Restaurant Review Writer at Foodie Group Limited and as a Content Contributor at Localiiz.

Before these roles, Jericho was a Business Development Executive at Malca-Amit Far East Limited, where they were responsible for identifying opportunities, developing strategies, and executing plans to grow the company's UltraVault business. Jericho also prepared and delivered pitches & presentations to attract prospective clients and fostered collaborative partnerships.

Jericho has additional experience as a Public Outreach Officer at the Consulate General of Ireland to Hong Kong & Macau, Assistant Sales & Marketing Manager at CECEP Environmental Consulting Group, and as a Senior Commercial Specialist at the U.S. Commercial Service. Jericho has also held roles as a Content Contributor at The Korea Times, VP of Asia Pacific at Electric Panda Entertainment, and Producer for the mini-documentary Snake Eaters.

Overall, Jericho Li has demonstrated expertise in business development, marketing, sales, content creation, and public outreach throughout their career.

Jericho Li holds a Master's degree in Communication and Media Studies, which they obtained from Hong Kong Baptist University from 2019 to 2020. Prior to that, they completed their Bachelor of Arts degree in International Trade from Guangzhou University, where they studied from 2003 to 2007.

In addition to their degrees, Jericho Li has also obtained various certifications. These include SheCodes React, SheCodes Plus, and SheCodes Basics from SheCodes, which they obtained in September 2022, May 2022, and March 2022 respectively. Jericho also holds the Google Analytics Individual Qualification, which they received from Google Analytics in February 2022. Furthermore, they obtained a TOEFL iBT Overall Score of 97 from The TOEFL® test in January 2019, and an IELTS Overall Score of 7.5 from IELTS Official in November 2012. Lastly, they have the Level 2 Award in Wines & Spirits from the Wine & Spirit Education Trust, which they obtained in October 2012.

Links

Timeline

  • Director, Business Development & Marketing - East Asia

    December, 2022 - present

  • Account Marketing Manager Asia

    August, 2022

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