Bruno Guimarães (Guima)

Bruno Guimarães is a seasoned professional in customer experience management, currently serving as the Betano Customer Experience Manager for Americas at Kaizen Gaming since January 2024. As the founder of Amigos do CX and CXPA Brazil Network, Bruno has established Brazil's largest customer experience community. Bruno's extensive background includes roles at Qualtrics as a CX Solution Strategist for Brazil and LAC South, and at SoluCX as CCO and CMO, emphasizing team building and customer journey mapping. Previous positions include Country Manager at MMA Global, where Bruno cultivated relationships with top executives, and Client Partner at IAB Brasil, achieving notable membership revenue growth. Educational qualifications include certifications from Northwestern University and CX University, alongside multiple master's degrees in business and marketing fields.