Luis Alarcón Herrera

Luis Alarcón Herrera is an experienced marketing professional with a robust background in product development, marketing strategy, and trade marketing. Currently serving as Jefe de Marketing at Chaide y Chaide S.A. since January 2018, Luis is responsible for annual product line planning and product launch management. Previously, at GRUPO LACTALIS IBERIA, Luis focused on trade marketing activities, budget tracking, and market reporting. As an Ejecutivo de Marketing at SEGUROS DEL PICHINCHA, Luis developed and implemented innovative products by conducting market research and organizing product launches. Additionally, experience as Coordinador de Marketing at Arca Continental involved coordinating marketing efforts across various departments and managing promotional activities. Luis holds a Master's degree in Marketing from EAE Business School and a degree in Administration and Business Management from Universidad de las Fuerzas Armadas - ESPE.