Saif Jarad

Saif J. is an accomplished entrepreneur and digital marketing expert with extensive experience in the field. As the Founder and CEO of Chain Reaction, the leading digital performance marketing agency in the MENA region, Saif has established a reputation for innovative strategies and advanced technology use since 2010. Saif’s prior experience includes co-founding Interactive Marketing Communications, where responsibilities encompassed developing online media campaigns and managing a team focused on SEO and social media strategies. Saif began a career in engineering as a Building Physicist at W.S. Atkins, specializing in energy and thermal analysis. Saif holds a Master’s degree in Mechatronics Engineering from Jami'at Al-Ulum wa Al-Tiknolojia Al-Urdunia and has further enhanced skills through coursework at Harvard Business School Online. In 2023, Saif became an official member of the Forbes Agency Council.