Lorene Tignat

Lorene TIGNAT is a seasoned professional with extensive experience in digital and e-commerce management. Currently serving as the Digital & Ecommerce Director for L'OCCITANE at Chalhoub Group since April 2022, Lorene TIGNAT is responsible for designing and implementing digital strategies, managing all digital activities, and overseeing various digital projects. Prior to this role, Lorene TIGNAT held multiple positions at L'Oréal, including Head of E-Commerce for the SAPMENA region, where digital transformation and e-commerce structures were developed. With a background that includes leadership roles at Lazada, ZALORA Group, and BAZARCHIC, Lorene TIGNAT possesses a robust understanding of the e-commerce landscape, having managed teams and strategic initiatives across various markets. Educational credentials include a Master's degree in International Management from OMNES Education and participation in an Erasmus program at UCLA.