Challenge Dairy Products, Inc.
Priya Raman Kumar is an accomplished marketing professional with extensive experience across various industries. Currently serving as Vice President of Marketing at Challenge Dairy Products, Inc. since February 2024, Priya previously held the position of Senior Director of Marketing & Communications at New Culture from May 2022 to January 2024. Priya's career also includes significant roles at Premier Nutrition, Ubisoft, Post Foods, The Dannon Company, and Triage Consulting Group, showcasing a progression from Brand Manager to leadership positions. Noteworthy achievements include managing well-known brands such as Dymatize, Premier Protein, and franchises like Far Cry. Priya holds an MBA in Marketing from NYU Stern School of Business and a BA in Economics (Honors) and Communication Studies from UCLA.
This person is not in the org chart
This person is not in any teams
Challenge Dairy Products, Inc.
Challenge Dairy Products, Inc. is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Challenge Dairy has had a tradition for natural, quality dairy products since 1911. Challenge Butter is the largest selling brand in the West. Challenge also markets Danish Creamery Butter, a strong brand in Southern California and the San Joaquin Valley. Very early, the management of Challenge recognized the elements of successful butter marketing: consistent quality, consistently promoted. By refusing to sell any butter that did not meet the highest standards, Challenge built a reputation for quality throughout the Western States.