Peter J. Smith

Peter J. Smith has extensive experience in the marketing and brand strategy field. Peter J. began their career as an Account Executive at McCann Erickson Detroit, where they managed television, radio, and newspaper marketing strategies for Buick. Peter J. then joined Young & Rubicam Detroit as an Account Executive, overseeing national advertising programs and collaborating on creative aspects for vehicle and program launches. Peter then moved on to Leo Burnett Detroit, where they worked as an Account Executive and was responsible for diverse accounts such as GM Goodwrench Marketing Services and Cadillac National Events. At Aspen Marketing, they served as an Account Supervisor, maintaining high-profile clients for General Motors and directing point of sale development and CRM programs. Peter's experience with General Motors continued at General Motors - HUMMER, where they held roles such as HUMMER CRM/Interactive Marketing Manager and Cadillac/HUMMER/Saab Digital Retail Marketing Manager. Peter J. managed online advertising, search optimization, website development, and CRM strategies. Currently, Peter holds the position of Director Of Marketing & Brand Strategy at Champion Foods LLC, where they lead a high-performing marketing and product development team, executes marketing initiatives, and has successfully created two brands.

Peter J. Smith obtained their high school education from Detroit Catholic Central between 1993 and 1997. Peter J. then pursued a Bachelor's degree in Advertising at Michigan State University, from 1997 to 2001.