Carrie Layne

Carrie Layne is a seasoned marketing professional with extensive experience in digital marketing and strategy. Currently serving as Vice President of Digital Marketing at Champion, Layne leads initiatives across social media, franchise development, and paid media channels. Previous roles include Vice President of Marketing at Cookies by Design, where leadership extended to over 40 franchise partners, and CMO and Co-Founder at Best Buzz and Best Of, Inc., focusing on digital marketing strategies and online community development. Layne's career also features early roles as a Sales and Marketing Manager at Mall.com and an Account Manager at Saatchi & Saatchi. Educated at The University of Texas at Austin, Layne holds a Bachelor of Science degree in Advertising with a focus on Digital Media.