Dan Hernández is an experienced professional in digital marketing and client management, with a diverse background in the hospitality, fashion, and beauty industries. Hernández began a career as a Receptionist and Booking Manager at NH Hoteles, where responsibilities included front and back office activities, CRM updates, and revenue reporting. In the current role as Activation Manager + CRM at CHANEL, Hernández leads a team to implement e-trade strategies while overseeing multi-country trade impacts. Previous roles include Digital Manager & ePR at Globally, S.A., and Digital Project Manager & ePR at Be[agency] for L'Oréal Luxe brands. Additionally, Hernández serves as an Associate Professor in Fashion Now at Barreira Arte + Diseño, focusing on digital marketing and client management. Education includes ongoing studies in Tourism at Universidad de Murcia and a Master's in Digital Marketing at UCAM.
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