Federica Roux

Federica Roux, CCXP, serves as the Global Head of Customer Engagement for CHANEL F&B. With a wealth of experience in the luxury and retail sectors, Roux has previously held key positions such as Chief Experience Officer at Odity and Partner at MAD. Additionally, significant contributions were made at Galeries Lafayette Group as both the Omnichannel Transformation Project Leader and Digital, Omnichannel Marketing and CRM Director for Watches & Jewelry. Roux also led global marketing, PR, and digital initiatives at SWAROVSKI.