Luiz Felipe Barros

Luiz Felipe Barros serves as the Global Chief Marketing Officer, MD of the Creator Economy Business, and Advisor at Channel Factory since March 2023. Additionally, Luiz Felipe holds independent board member positions at Eletromidia and Bernoulli Educação, and acts as an investor in Religion of Sports and LootRush. As a founding partner at LyfeOS and a previous board member at VSBLTY, Luiz Felipe also contributed to Mercado Libre as Corporate Vice President and BU Head for Entertainment and Subscription/Loyalty, significantly advancing Mercado Play and Meli+. Earlier roles include Senior Commercial Vice President at Anheuser-Busch InBev, where Luiz Felipe managed global marketing and digital transformation, and Business Transformation Partner at Philip Morris International, focusing on transitioning to reduced-risk products. Luiz Felipe's educational background includes executive education in leadership and advertising from prestigious institutions.