Alex Sefton

Alex Sefton is a seasoned professional in the online gaming and betting industry, currently serving as the Gibraltar Managing Director and Chief Marketing Officer at bet365 since February 2008. With a focus on transforming marketing strategies by centering data and technology, Alex has held several key roles within bet365, including Head of Product Development for Gaming & Content and Deputy Head of Sportsbook Development, overseeing product enhancements and departmental setups. Prior experience includes positions at William Hill, where responsibilities spanned from managing Skill Games operations to business development, while the initial career began in IT support at Peter Brett Associates. Alex holds a BSc in Information Systems from the University of Leeds.