Adam Sangster

Adam Sangster is a seasoned analytics professional with extensive experience in insight management and team leadership. Currently serving as Senior Insight Manager for Social & Product at Channel 4, Adam has successfully built and led a growing analytics team, focusing on social media analytics and user behavior analysis. Previous roles include Senior Digital & Insight Manager and Market Insight Manager at Luminate Education Group, where Adam was instrumental in developing digital marketing and market research strategies. Adam also held the position of SRM Market Insight Lead at Leeds City College, providing insights for the further education market. Adam holds a Master of Arts in Music Theory and Composition and a Bachelor of Music with Honours from The University of Huddersfield, alongside A Levels and GCSEs from Aylesford School and Sixth Form College.