Ife Adeyinka is an experienced Airtime Sales Executive at Channel 4, with a tenure starting in September 2019, responsible for managing relationships with Media Partners and overseeing Digital and Linear accounts. Previously held roles include Digital Sales Manager (Mat Cover) and Airtime Sales Assistant, focusing on generating revenue and maintaining market knowledge. Prior experience includes a Digital Sales role at Channel 4, where Ife constructed client presentations and provided agency servicing. Additionally, Ife completed a Social Media Marketing Internship at Jamie Oliver Food Foundation and held positions as Assistant Associate at Claire's Accessories UK LTD and Architectural Assistant at Cladding UK. Ife completed studies at the University of Bedfordshire from 2014 to 2016.
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