Inaya Sehra-Sherlock

Inaya Sehra-Sherlock is a professional with experience in commercial sales, having worked at Channel 4 since December 2021. Prior to this role, Inaya served as a Sales Specialist at adidas from September 2019 to December 2021, where responsibilities included customer engagement, product knowledge, and enhancing customer satisfaction. Inaya's background also includes a position as a Customer Advisor at John Lewis & Partners and as a Sales Assistant at Arcadia Group Ltd, focusing on excellent customer service and stock management. Inaya holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from the University of Hertfordshire and completed a TV Masters from Thinkbox.