Sophie Lloyd

Sophie Lloyd is a seasoned creative professional with extensive experience in the media and entertainment industry. Currently serving as the Branded Entertainment and Creative Leader at Channel 4 since April 2020, Sophie focuses on enhancing the creative excellence of the in-house partnerships team and has proposed innovative team structures and operational processes. Prior to this, Sophie was the Creative Head of Brand Experience at Mother from May 2016 to April 2020, overseeing major brand projects with an emphasis on purpose-driven work while managing a team to provide cost-effective solutions. Earlier career highlights include a successful tenure as a Senior Producer and Director in various award-winning TV projects as a self-employed professional and a brief role as Content Creative Director at BBH London. Sophie holds a degree in Media Studies from Swansea University, completed in 2007.