Eliza Valdez

Eliza (Newcomb) Valdez has had a diverse range of work experiences throughout their career. Eliza most recently held the position of VP, Marketing Operations at Charlotte's Web, where they were responsible for overseeing marketing operations. Prior to that, they served as the Sr. Director of D2C Performance Marketing and Director of Integrated Marketing at the same company. In these roles, they managed various marketing teams and was involved in driving the company's ecommerce business.

Before joining Charlotte's Web, Eliza worked at Sway Group as the Manager of Strategy & Insights. In this role, they managed the product strategy and product marketing function, focusing on reporting and analytics for influencer marketing strategies.

Eliza also has experience in social media and digital marketing. Eliza worked as an Analyst II, Social Media at Sports Authority, where they developed and executed social media strategies and measured program effectiveness. Additionally, they worked as a Social Media Strategist at 90octane.

Earlier in their career, Eliza worked at Edelman as a Senior Account Executive, Strategy, and at Oakley Water Tower as a Sales Associate. Eliza also had internships at StrategyOne - Edelman Public Relations, where they served as a Media Analyst Intern, and at Chicago Council on Global Affairs, where they worked as an Intern.

Eliza's work experience is complemented by their educational background, which includes a Bachelor's degree in Business Administration from Loyola University Chicago.

Eliza (Newcomb) Valdez has a Bachelor's degree in Advertising and Public Relations and International Studies from Loyola University Chicago. Eliza also studied Language and Culture at Universidad de Alcalá de Henares.