Lucas Moretti

Lucas Moretti is an account executive at Chartbeat, a leading data and analytics company for the media and publishing industry. Lucas has over six years of experience in sales and marketing, with a focus on new business development.

Previously, Lucas was the New Business Director at Critical Mass, an Omnicom Group digital experience design agency. In this role, they were responsible for establishing and refining sales operations and marketing strategy to drive brand awareness in Brazil. Lucas also built and trained a 5-person sales team to source leads and build professional and profitable relationships with major clients.

During their time at Critical Mass, Lucas successfully negotiated deals with high-profile clients such as Unilever, Western Union, and Carrefour. Lucas also developed, trained, and managed a brand new sales team that generated $396K in revenue over a one-year period from 15 new client accounts. Additionally, they implemented an outbound sales strategy that generated an additional $300K in revenue for the parent company by qualifying leads and referring clients to partner agencies.

Lucas has also been instrumental in driving success for Chartbeat’s new app, “Dialog.” Lucas created a website, blog, and social media presence with limited budget which resulted in an 18% increase in meetings booked.

Lucas Moretti is a proven sales and marketing leader with a track record of driving growth for both startups and established companies. Lucas's experience spans across various industries including technology, media, and publishing.

Lucas Moretti has a Master of Arts in Media Management from The New School, a Certificate in Digital Marketing from General Assembly, and a Certificate programme in International Business Communications from Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen. Lucas also has a degree in Communication from Pontifícia Universidade Católica do Rio de Janeiro and attended Colégio Santo Agostinho.

They work with Jacob Anderson - Senior Account Executive, Vanessa Canarte - Technical Account Manager, and Lauren Nakazaki - Account Manager. Lucas Moretti reports to Edwin Carstensen, Senior Director of Technical Solutions & Account Management.