Stephanie (Rogers) Randle

Head of Lifecycle and Product Marketing at Chatbooks

Stephanie (Rogers) Randle has a diverse work experience spanning different industries and roles. Stephanie (Rogers) currently serves as the Head of Lifecycle and Product Marketing at Chatbooks, a position they started in November 2022. Prior to this, Stephanie worked at Lendio from 2019 to 2022, holding several roles including VP Lifecycle Marketing. In this role, they managed and directed a team of six members, co-led the entire marketing organization, and oversaw the marketing strategy and budget. Stephanie also built the first customer lifecycle team at Lendio, resulting in a significant increase in app completion rates and funded customers through targeted automations and communications.

Before their tenure at Lendio, Stephanie was the Sr. Marketing Director at Yours.co, a small Utah startup, from 2017 to 2019. Stephanie (Rogers) played a key role in pivoting the company and worked closely with the product team to align priorities and develop the go-to-market plan. Stephanie's work at Ancestry from 2012 to 2017 as a Sr. Marketing Manager and Integrated Marketing Manager involved managing teams, increasing customer engagement, and driving cross-sells and upgrades. During their time at Ancestry, Stephanie also led successful international campaigns and implemented personalized content strategies.

Stephanie's earlier experiences include working as the Marketing and Advertising Manager at FamilyLink.com from 2010 to 2012, where they developed partnerships and managed advertising operations. Stephanie (Rogers) also served as a Marketing Manager at NextPage (now ProofPoint) from 2008 to 2010, receiving awards for successful direct-mail campaigns and lead generation. Stephanie started their career as a Marketing Assistant at NextPage in 2003, where they organized marketing events and provided sales support.

Overall, Stephanie (Rogers) Randle has demonstrated expertise in lifecycle marketing, team management, strategic planning, and driving customer acquisition and engagement. Their work experience showcases a track record of success in diverse organizations and industries.

Stephanie (Rogers) Randle has a strong educational background in psychology, business, and behavioral studies. Stephanie (Rogers) obtained their Bachelor of Science (B.S.) degree in Psychology and Business from the University of Utah, where they studied from 2006 to 2008. Prior to that, they completed their Associates degree in Behavioral Studies at Utah Valley University, where they studied from 2003 to 2006. In addition to their formal education, Stephanie also holds a certification in MECLABS Institute Email Messaging, although specific details regarding the institution, month, and year of completion are not provided.

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Timeline

  • Head of Lifecycle and Product Marketing

    November, 2022 - present

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