Juan Fernando Vélez

Juan Fernando Vélez has a diverse work experience in various roles and companies. Juan Fernando started their career as a Web Developer at Pontificia Universidad Javeriana Cali, where they worked on the university's website and implemented communication strategies. Juan Fernando then joined Carvajal Tecnología y Servicios as a .Net Developer, focusing on the development of software solutions.

In 2011, Vélez joined Himalaya Digital Agency as the Technology Director, leading a team in development and managing advertising campaigns in digital media. Later, they became the e-Marketing Director, responsible for developing product lines and achieving sales targets.

Vélez then worked at STF Group as the Head of Digital Marketing for Studio F. Juan Fernando directed digital marketing actions, managed the brand's image on social networks and digital channels, and defined priorities for the E-Commerce project.

Juan Fernando then moved to Eficacia S.A. as the E-Commerce Director, where they operated the E-Commerce solutions line and led commercial management and service development.

At BlackSip, Vélez served as the Digital Marketing Director and later as the Country Manager for Mexico. Juan Fernando focused on improving conversion rates, increasing ROI, and building e-commerce channels with technology partners.

Currently, Vélez is the VP of Growth at Chazki, responsible for defining and implementing the company's global sales and marketing growth strategy, as well as transforming the internal culture.

Throughout their career, Vélez has demonstrated their expertise in digital marketing, e-commerce, and team leadership.

Juan Fernando Vélez completed their education at various institutions. Juan Fernando began their academic journey in 2004 at Pontificia Universidad Javeriana, where they earned a degree in Systems Engineering with a specialization in web design and development in 2009. Later, in 2010-2011, they pursued a Diploma in Digital Marketing at Universidad ICESI, focusing on the field of digital marketing. In 2014-2016, they enrolled in Universidad ICESI again, this time completing a Master of Business Administration (MBA) degree with a concentration in Master of Business Administration.

Alongside their formal education, Juan Fernando also obtained additional certifications. In 2018, they acquired the Oracle Commerce Cloud 2018 Sales Specialist certification from Oracle, the Inbound Sales Certification from HubSpot, and the SAP Hybris Commerce Cloud Edition - Sales Executive certification from SAP.