Carlo DiMarco

Carlo DiMarco has a diverse work experience spanning various leadership roles in the media and marketing industry. Carlo currently serves as the Chief Operating Officer at CheckedUp, a position they have held since January 2023. Prior to that, Carlo was the Head of Integration at CheckedUp from November 2022 to May 2023.

Before joining CheckedUp, Carlo was a Board Member at the Point of Care Marketing Association starting in January 2020. From January 2020 to November 2022, they held the role of Chief Operating Officer at Health Media Network, LLC. In this position, they focused on harmonizing business and revenue operations, delivering strategic content partnerships, and implementing new revenue-creating strategies.

From May 2018 to January 2020, Carlo worked as the EVP and General Manager at Cheddar Inc. There, they played a key role in productizing and leading the buildout of Cheddar's Campus News Network, developing monetization and measurement strategies, and launching successful pilot programs.

Carlo's earlier experience includes serving as the Senior Vice President Digital Networks at ViacomCBS from March 2011 to January 2020. In this role, they led the University targeted business segment and was responsible for increasing distribution and developing strategic content strategies for various brands.

Prior to their time at ViacomCBS, Carlo held several roles at mtvU at MTV Networks, including VP Strategic Partnerships and Campus Programs, and VP Distribution & University Relations. Carlo also served as the Senior Vice President Operations and University Relations at College Television Network from August 1993 to October 2002.

Overall, Carlo DiMarco has a strong background in operations, revenue generation, content partnerships, and strategic leadership in the media and marketing industry.

Carlo DiMarco obtained a Bachelor of Science degree in accounting from Brooklyn College, where they studied from 1988 to 1993. Later, they pursued a Master of Business Administration (MBA) with a focus on marketing at Pace University - Lubin School of Business from 1996 to 1999.