Samantha Forster

Samantha Forster is the Vice President of Marketing at Checkfront. Samantha has over a decade of experience in marketing and operations, having served in various leadership roles at Bambora, Worldline Global, and Beanstream. Throughout their career, Samantha has been focused on process improvement, change management, strategic planning, and building great cultures.

Samantha got their start in marketing at Western Union Business Solutions, where they spent seven years as the Senior Product Marketing Manager for Global Customer Strategy. In this role, they were responsible for developing and executing customer acquisition and retention strategies. Samantha also oversaw product launches and go-to-market plans.

In 2016, Samantha was promoted to Director of North American Marketing & Communications at Beanstream. In this role, they oversaw all marketing activities in the US and Canada. Samantha was also responsible for developing and executing Beanstream's first ever integrated marketing communications plan.

In April 2019, Samantha joined Bambora as the Head of Operations for North America. In this role, they oversaw the Customer Care and Merchant Operations Teams, with a focus on providing a strong customer experience. Samantha was also responsible for challenging the existing ways of thinking about and doing things, in order to maximize the value for Bambora's customers.

In May 2021, Samantha left Bambora to join Worldline Global as the Chief Operating Officer for North America. In this role, they are part of the senior management team and is responsible for overseeing a number of operational and administrative functions, including Customer Support, Client Onboarding, Credit Risk, Fraud Monitoring, Integrations, Information Security, and HR. Samantha is focused on process improvement, change management, strategic planning, and building a great culture at Worldline Global.

Samantha Forster has a Bachelor of Commerce from the University of Victoria with a specialization in entrepreneurship. Samantha also has a The Business Approach to Writing online course from the University of Toronto Schools.

Samantha Forster reports to Jason Morehouse, Co-Founder & CEO. Some direct reports include Clio Lu - Performance Marketing Specialist, Ravenna Mccolgan - Product Marketing Manager, and Alison Tan - Content Marketing Strategist. They are on a team with Advait Gupte - Sales Development Representative, Terri Lawrence - Head of Billing, and Luana Costa - Sr. Product Designer.